Thursday, December 13, 2007
Freixenet - there's a name to conjure with! Especially at Christmas time. The famous Cava in the golden bottle graces many a table throughout Spain and the world.
What you may not know is that each year the Spanish nation eagerly awaits the screening of the latest Christmas Advert on the television. It is such a popular event that it is even announced in advance in the press and on television and is allotted schedules, just like a normal Television Programme. It is shown on several nights on many channels, usually features a big international star, the Freixenet Bubble girls and usually has a running time of at least five minutes.
This year Freixenet (pronounced, fresh-e-net, by the way!) have scored a major coup by employing one of the world's great directors, Martin Scorsese, and given him free reign to produce their film for 2007. He has taken that free reign, has dispensed with the bubble girls, and has produced a brilliant homage to Hitchcock entitled 'The Key to Reserva'. You can see it online by clicking the headline